About Us

Rova - Vision, Mission, and Values


At Rova, we envision being the leading provider of innovative and reliable sanitary ware valves and accessories in Egypt, setting the benchmark for quality and affordability. Our commitment is to enhance the well-being of communities by delivering exceptional products that redefine standards in both commercial and residential spaces.


Our mission at Rova is to design, manufacture, and distribute top-notch sanitary ware valves and accessories, catering to the diverse needs of our customers in Egypt. We are dedicated to ensuring customer satisfaction by offering competitively priced products without compromising on quality. Through continuous innovation, operational excellence, and sustainable practices, we strive to be the preferred choice for those seeking reliable and affordable sanitary solutions.


At Rova, our core values define who we are and guide our decisions and actions. We prioritize:

  • Quality Excellence: We are committed to producing sanitary ware valves and accessories of the highest quality, meeting and exceeding industry standards to ensure long-lasting and reliable performance.
  • Affordability: We believe that everyone deserves access to top-tier sanitary solutions. Therefore, we work tirelessly to offer competitive prices without compromising on the quality of our products.
  • Innovation: Embracing a culture of continuous improvement, we invest in research and development to bring forth innovative products that address the evolving needs of our customers.
  • Customer-Centric Approach: Our customers are at the heart of everything we do. We are dedicated to understanding their requirements and providing personalized solutions that exceed their expectations.
  • Partnerships: We value collaborative relationships with our partners, suppliers, and distributors. By fostering strong partnerships, we aim to create a network that mutually benefits all stakeholders.
  • Sustainability: We are committed to environmentally responsible practices throughout our operations, from product design to manufacturing and distribution, aiming to minimize our ecological footprint.
  • End User Care: Understanding that our products impact the lives of end users, we prioritize their comfort, safety, and satisfaction in every aspect of our business. Their well-being is central to our purpose.

By upholding these values, we aim to contribute to the development of thriving and sustainable communities in Egypt and beyond, establishing Rova as a trusted name in sanitary ware solutions.